Are you looking for the best SEO tools to optimize your small business website keyword rankings? We’ve compiled them into this list.

Although SEO is one of the most vital digital marketing abilities, it is also challenging to learn. According to the Search Engine Journal, 49% of marketers report that organic search has the best ROI of any marketing channel. That’s why almost every SAAS is focusing on SEO nowadays.

When developing any content online, it is often necessary to have an SEO plan in addition to the content strategy for the most outstanding outcomes. SEO software makes it easier, guaranteeing that our websites’ performance is optimized.

They also assist in monitoring and managing a website’s search engine rankings. However, with so many tools on the market, it would be beneficial to choose the better ones.

I have more than five years of experience in the SEO industry (Codeless and other websites), and I can help you decide what tools to use for search engine ranking optimization.

Table Comparison for Faster Decision

In the table below, we have compared and listed the best SEO tools for each subcategory, including the tools we use every day.

𝟭. 𝗔𝗵𝗿𝗲𝗳𝘀: Best For Backlinks analysis

𝟮. 𝗦𝗲𝗺𝗿𝘂𝘀𝗵: Best For Competition Analysis

𝟯. 𝗦𝗘𝗢𝗤𝘂𝗮𝗸𝗲: A nice overlay of SEO-related information on the SERP

𝟰. 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀 𝗘𝘃𝗲𝗿𝘆𝘄𝗵𝗲𝗿𝗲: Keyword Research

𝟱. 𝗦𝗰𝗿𝗲𝗮𝗺𝗶𝗻𝗴 𝗙𝗿𝗼𝗴: Crawling the website for finding broken links and other useful information

𝟲. 𝗦𝗘𝗥𝗣 𝗧𝗿𝗲𝗻𝗱𝘀: To monitor how the SERP has changed for a keyword since you last searched that keyword

𝟳. 𝗦𝗘 𝗥𝗮𝗻𝗸𝗶𝗻𝗴: For monitoring your website’s ranking with nice and useful reports

𝟴. 𝗚𝗼𝗼𝗴𝗹𝗲 𝗧𝗿𝗲𝗻𝗱𝘀: For finding out the latest trends for your keywords/niche/

𝟵. 𝗝𝗮𝘀𝗽𝗲𝗿 𝗔𝗜: For automatically creating human-like content with minimal input from your end.

𝟭𝟬. 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗹𝗲𝗿𝘁𝘀: To track the mentions for your company or yourself

𝟭𝟮. 𝗤𝘂𝗼𝗿𝗮: To get content ideas for your niche

𝟭𝟯. 𝗚𝗼𝗼𝗴𝗹𝗲 𝗞𝗲𝗲𝗽: A place for scribbling your ideas and important notes

𝟭𝟰. 𝗚𝗼𝗼𝗴𝗹𝗲 𝗦𝗲𝗮𝗿𝗰𝗵 𝗖𝗼𝗻𝘀𝗼𝗹𝗲: For checking your site’s performance, monitoring errors, and advanced Keyword Research

𝟭𝟱. 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀: For monitoring the overall performance of your website.

𝟭𝟲. 𝗥𝗮𝗻𝗸 𝗠𝗮𝘁𝗵: An SEO plugin for WordPress that helps you write SEO-friendly content and also manage the Technical SEO and Schema implementation on your website.

𝟭𝟳. 𝗚𝗧𝗠𝗲𝘁𝗿𝗶𝘅: For monitoring your website’s page load time.

𝟭𝟴. 𝗚𝗿𝗮𝗺𝗺𝗮𝗿𝗹𝘆: For tracking and correcting spelling mistakes and grammatical errors in your articles, social media posts, and more

𝟭𝟵. 𝗚𝗿𝗲𝗲𝗻𝘀𝗵𝗼𝘁: A windows application to take a screenshot of your computer as well as edit it.

𝟮𝟬. 𝗖𝗹𝗶𝗽𝗯𝗼𝗮𝗿𝗱 𝗛𝗶𝘀𝘁𝗼𝗿𝘆 𝗣𝗿𝗼: For saving and managing the data that you copy-paste.