How To Find Real Estate Leads Through Local SEO

Imagine this.

Someone goes to Google and searches for “real estate agent in [your city]”. Your sales funnel or website is in the first few results and they click on it.

That person then learns about your business and might give you a call or opt-in to get your free gift… heck, they might even become a client.

Every month, 3,000 people search for “real estate agent near me” on Google.

And that’s not counting the hundreds of other things your target market is searching for, such as “local realtors” (2k/month), “buying a house” (25k/month), and “how to buy a home” (3k/month).

Point is, Google has a lot of real estate lead-gen opportunities.

And the best part is since you’re only operating in a specific area, you can localize those keyword phrases — “local realtors in [your city]” or “buying a house in [your city]”.

That lowers the competition and makes it easier to rank on page 1.

So the question is… how do you rank?

Well, first you need a website. Each page of that website can then be optimized to rank for a specific keyword phrase — that includes your home page, your blog posts, and even your sales funnel landing page.

Here’s a simple strategy for optimizing any page to rank…

• Include your target keyword phrase in the title tag, meta description, and URL slug for that page. 
• Use the keyword phrase within the first 100 words of the page’s content. 
• Make your page better than what’s already ranking. This means having a fast load speed, mobile responsiveness, and more valuable content than other top rankings.

And here are some rules of thumb to keep in mind…

• SEO is a longterm lead-gen strategy. Don’t expect results for at least a couple of months in low-competition markets. In highly competitive markets, it might take 6 months or a year for a page to start ranking. Remember: the most impactful SEO factor is time. 
• Make sure that you only optimize each page for one keyword phrase, otherwise, you’re unlikely to rank for anything. 
• Don’t try to rank different pages for very similar keyword phrases — “local realtors” and “local real estate agents” for example. Otherwise, you’ll cannibalize your own rankings. Google is smart and knows what you’re talking about with some nuance, so try to focus on unique topics for each page you’re trying to rank.

If you want more details about this, here’s our guide to understanding SEO.

Pro-Tip: We also recommend listing your business with Google My Business and keeping that information up-to-date. That’ll help you rank a lot faster when people are searching for local real estate agents.