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Digital Marketing News and Updates

Daily we share out expertise on effective strategies and technics to help you reach customers and prospects across the entire web.

What are Web Stories and their importance?

in February 2018, Google announced AMP Stories. This visually rich, mobile-focused content format is similar to the "stories" feature popular on many social media sites. The underlying technology is based on accelerated mobile sites, which is quite controversial…
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What are Paid Ads and Advantages of Paid Ads?

What is Paid Advertising? Paid advertising is any form of Internet advertising paid for by a distributor or company. With paid advertising, advertisers essentially rent space on the platform with their target audience and advertise their products. Types…
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How Web 2.0 is Different from the Web 3.0?

It's important to know what might happen in the evolution from Web 2.0 to Web 3.0. Learn about their differences and effects on how the internet is used today and in the future. The World Wide Web has…
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What is the Difference Between Organic Traffic and Direct Traffic

Direct operation vs. organic traffic If you're just looking for a nominal answer to "direct traffic vs organic traffic", then organic traffic is any traffic that comes from search engines and is earned, not paid for. Direct traffic…
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Difference between Desktop SEO and Mobile SEO?

What is the Difference between Desktop SEO and Mobile SEO? Google's latest research shows that mobile users today score higher than desktop users when it comes to buyer intent. That's right - people who search for products and…
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What is going to be the Future of SEO?

The Future of SEO - Key SEO Predictions from the Experts The future of SEO has a huge scope as SEO algorithms are constantly evolving. People may say that it has taken them several years to assess and…
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Only Few SEO Hacks to Boost Your Google Ranking like Rocket

Did you know that over a third of all Google search traffic goes to the first result on the first page? If you want people to click on it, you need your content to rank in the first…
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All In and Outs of Google’s Performance Max Campaigns

We've collected everything we know about Google Performance Max campaigns: what it is, how it's different, and the first performance results! When Google announced that the Performance Max campaign would be getting a wider launch, many questions arose…
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Email Marketing

What is email marketing? Email marketing is a type of direct marketing that uses personal emails to educate your email list about your product or service. It can also be used to convince your email list to take…
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Lead Magnet

What is Lead Magnet? A lead magnet forces your website visitors to exchange information such as their email address to gain access. This can be content such as a whitepaper, ebook or newsletter. It is content that promotes…
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Best Google Ads Agency in India

Top 5 Best Google Ads Agencies in India Leading PPC Company in India-PPC stands for Pay-Per-Click, an internet marketing model in which advertisers pay a fee for every click on one of their ads. Basically, it's a way…
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What is the importance of Keyword Analysis

Keyword research is the first step to creating an SEO campaign. It is the bread and butter of digital marketing and should be your number one priority. If you're learning about SEO and how to do digital marketing,…
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Off Page SEO

What is Off Page SEO & How to take Advantage of that? Off-page SEO involves all the actions you take to influence search engine rankings that are outside of your website. This can include building backlinks, being active…
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On Page SEO

What is On Page SEO and why it is backbone of SEO? If you know about SEO then you will surely know what on-page SEO is (What is On-page SEO). There is no doubt that the Internet is…
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What are Google Web Stories?

What are Google Web Stories and where we can see them? In February 2018, Google announced the stories of AMP. This mobile-rich content format looks like a "storytelling" tool that is popular on many social media sites. The…
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What is Google Adsense and how to use it?

If you are a new youtuber, blogger or want to earn money online from internet then you should know about google adsense. Otherwise, it becomes very difficult for you to earn money by working on the internet. Because…
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What is SEO and How does it work?

What is SEO? How does it work? Its types If you want to know in detail about “What is SEO?” then you must read this article. It is the desire of every blogger that whatever blog post he…
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What is Google AdSense and How to make money from it?

Google AdSense is one of the most popular advertising platforms on which publishers can make money by displaying advertising programs. In our recent blog, we'll discusses the types of offers available in Google AdSense. Let's go over everything…
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Google Ads (AdWords) Campaign Management Services from a Top Agency

Generate more visits and leads with Google Ads Google Ads strives to be relevant and rewards advertisers who make their campaigns as useful as possible to Internet users. Ads assign a Quality Score to each keyword in the…
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What is Google Ad & How Does IT Work?

Google offers paid ads that appear in search results on google.com along with Google ads, or ads that appear on other sites through the Google Display Network and AdSense program. Below is an example of a Google search…
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Google Local Search Algorithm – How It works

Google is known to be effective in finding the companies that are most compatible with what local people are looking for. The company is constantly improving local search algorithms that determine where companies can be found in local…
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The power of SEO in every business

If you've ever talked about digital marketing techniques, you've probably heard that the term SEO has fallen. You probably know that SEO is important and relevant to search engines. But what exactly is SEO? In this article, we…
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Physical/Traditional Marketing Vs Digital Marketing

There are many ways to get public attention. Marketing is one of the most basic things in business because it helps to get people's attention. There are two ways to label. One is traditional marketing, a classic type…
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Mobile Search Engine Optimization

Major Issues You Must Consider For Mobile SEO Mobile SEO aims to optimize website search engines, accompanied by flawless browsing on mobile devices such as smartphones and tablets. With the growing advancement of portable devices, webmasters need to…
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How to grow your business?

Starting a new business can seem very daunting. However, with consistent effort, effective management, intuitive thinking, and a determined startup accountant, you can successfully set up your new business. When you are starting out, it is also very important to…
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Voice Search Optimization Importance

In an uber-connected world, where we are constantly on the move along with our gadgets, it was only a matter of time before the way we searched for things online changed. A tectonic shift has been noticed towards…
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𝟮𝟬 𝗧𝗼𝗼𝗹𝘀 𝗧𝗵𝗮𝘁 𝗘𝘃𝗲𝗿𝘆 𝗦𝗘𝗢 𝗠𝘂𝘀𝘁 𝗨𝘀𝗲

Are you looking for the best SEO tools to optimize your small business website keyword rankings? We've compiled them into this list. Although SEO is one of the most vital digital marketing abilities, it is also challenging to…
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Tips to Do SEO Image Optimization Correctly

Evaluate image search opportunities First, fundamental, step to understand if image SEO can be interesting for you is to verify the current contribution that images give to your site in terms of traffic and visibility. To do this…
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What and Why Images Search Optimization?

What is Image Optimization Image optimization is a process that ensures that images embedded in a web page do not slow down the page, have appropriate tags, and optimize file size and type. This helps to give the…
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More than 100 powerful SEO tools that are absolutely free

If you’re looking to get started with SEO or want to achieve better results, here are 110 of the best free SEO tools you should be using. SEO (short for search engine optimization) is the practice of tweaking your…
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Reasons Why Your Business Need SEO/Digital Marketing

Digital marketing provides companies with multiple sales channels. Think of digital marketing as a stone business. The business sector consists of social media posts with tips, advice, local news and brand events. Another branch runs a corporate blog,…
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How to Generate the Leads for Any Business

A lead is anyone who has expressed interest in your company’s products or services. With the right nurturing, these individuals will eventually become paying customers. Lead generation is the process of attracting prospects through various marketing channels. The…
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Digital Marketing Services Hierarchy

Search Engine Optimization Enterprise SEOEcommerce SEOLocal SEO Online Reputation Management Brand Reputation ManagementCorporate Reputation ManagementHotel Reputation Management Pay Per Click Advertisement Search MarketingDisplay MarketingRemarketingMobile AdvertisingLead Based MarketingAffiliate MarketingEmail Marketing Social Media Marketing Facebook MarketingTwitter Marketing Website Design and…
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How To Find Real Estate Leads Through Local SEO

Imagine this. Someone goes to Google and searches for “real estate agent in [your city]”. Your sales funnel or website is in the first few results and they click on it. That person then learns about your business…
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Best Real Estate Lead Generation Company

Lead Generation is a fantastic solution for finding new customers. They provide services to well-known brands like Aeropostale, Toshiba, and J.G. Wentworth—so you’ll be in good company if you go with them. They provide a dedicated management team…
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Generate Real Estate Leads in 6 Steps

Every time I talk to a realtor, the question of generating leads inevitably comes up. And to no surprise. With marketing becoming more and more complex, agents grow confused as to what strategies they should use to expand their…
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Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links…
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Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at…
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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and…
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