What is going to be the Future of SEO?

The Future of SEO – Key SEO Predictions from the Experts

The future of SEO has a huge scope as SEO algorithms are constantly evolving. People may say that it has taken them several years to assess and understand the current features and scope, so it is too early to discuss future implications. However, technology has advanced to predict each of them. This blog features the top 5 SEO expert predictions for the future of SEO.

Top 5 predictions about the future of SEO

1. UX can be a hindrance

SEO algorithm has changed since last decades. It used to be a technical job, but now it is seen as an art. Marketing professionals should not only study the technical aspect of website optimization and different content styles for search engines, but should also have a greater understanding of website traffic analysis, i.e. they need to know how the user interacts with the website.

Search engines benefit from web traffic, which means they are concerned with user experience (UX). The search engine has successfully customized the user experience to attract more traffic to the site. You need to focus on developing content that engages the customer, because no matter how great your content is, if it doesn’t engage the user, the user won’t stay on your site.

You need to know how visitors interact with your website content. There are free tools available to view all visitor browsing patterns, such as Google Trends and Google Search Console. These tools will not only help you calculate the visitor pattern, but also help you monitor other custom pages.

2. Accelerated Mobile Pages (AMP) sets your site up for others

Previously, Google only considered desktop-optimized websites as a ranking factor, but in the future, Google will count mobile and desktop pages as separate index factors. And mobile indexing will be on Google’s priority list. Indexing means that you should not only focus on design and layout, but also on creating a mobile-friendly website.

In today’s world, mobile users dominate the desktop visitors, so every search engine focuses on mobile optimization with mobile websites.

3. SEO can know exactly what you are looking for

Gone are the days when you had to type in keywords to find any content. In the coming years, search engines will use artificial intelligence, the Internet of Things (IoT) and other smart technologies to automatically find what you’re looking for.

Now every device is connected to every other electronic device. It will check your shopping habits, browsing patterns, the type of content you want and many other things about you. In the future, you don’t need to browse 10-15 sites; instead, it will display the content you’re looking for.

All this can be done with features like XML page mapping, structured data markup, tagging, voice compatible data search and so on.

4. Voice search is the ultimate future of SEO

Apple has Siri, Amazon has Alexa and Google has also launched an app called Google Assistant for navigation purposes. But the days are not far when Google will answer all your questions based on your voice search.

Google may ask websites to provide the title of their site in the form of questions and the answers to the questions will be presented in short paragraphs including voice and text display.

Google has already started taking initiatives to help Google directly. It answers most of your queries after browsing the most relevant content and puts that content above all SERP search results.

5. SEO combined with artificial intelligence (AI)

There are snippets in SERPs that find relevant content based on a user’s request. In the future, it will be upgraded to a different size and fake content will be automatically removed from the SERP.

If you want to increase the visibility of your website and increase its ranking, then SEO snippets can be the solution.

Identifying spam links will no longer be difficult with the help of artificial intelligence in the future.

Summary

More than 5 prophecies are not just predictions, but exactly as predicted. You’ll be surprised how far SEO goes, but some Google ranking factors still play an important role in improving your SEO score and website ranking, so you need a deep understanding of each of these causes.

We will get back to you soon with another interesting blog. Until then, if you have any doubts about this topic, ask in the comment section below.