What is Google AdSense and How to make money from it?

Google AdSense is one of the most popular advertising platforms on which publishers can make money by displaying advertising programs.

In our recent blog, we’ll discusses the types of offers available in Google AdSense. Let’s go over everything you need to know before you start making money with Google AdSense.

Content:

• How does Google AdSense work? Advantages and disadvantages of Google AdSense
• Google AdSense Requirements
• How much money do you make with Google AdSense?
• AdSense ad types
• How can you make money with Google AdSense?
• How does Google AdSense work?

To get started, you need to create a Google AdSense account. Then add a small code to your site and that’s it. Later, Google will show programmatic ads to users on your site.

Google says, “AdSense works by tailoring ads to your site based on your content and visitors. Ads are created and paid for by advertisers who want to promote their products. Because these advertisers pay different prices for different ads, your earnings will vary. . “

These ads come from Google Ads, a platform used by advertisers. In order to decide which ad to show on your site, Google AdSense launches an auction in which the highest bid of Google Ads advertisers wins. You make money every time someone clicks on your ad.

Advantages and disadvantages of Google AdSense

Advantages

• Participation is free.
• Suitable for small publishers (<100 thousand visitors per month).
• The setup process does not require any technical knowledge.
• The Automatic Ads option automatically adjusts the ads on your site to fit any screen size. for example, Google adsense automatic ads
• Monetize multiple websites with one AdSense account.
• Can be used to monetize Blogger.com or YouTube content (if needed).

Disadvantages

• Only one on-demand partner (Google) – Can’t sell the highest cost ad impressions, such as header bids.
• Google takes a 32% commission on total advertising revenue.
• If you do not reach your AdSense payment threshold ($ 100 or $ 70), you will not receive payment until the month that your total earnings reach that threshold. Once your account is terminated, you will no longer be able to use AdSense and, in some cases, monetize the content of other Google products, such as Google Ad Manager.
• Google may terminate your account without notice.

Google AdSense Requirements

Make sure you meet the eligibility criteria before signing up for Google AdSense.

• You must be over 18 years old.
• You must have access to the HTML source code of the site you want to monetize. Your site should have enough content.
• Your website must have high quality original content.
• You should not create or promote invalid activity (such as invalid clicks, invalid traffic) on your site.
• Your site should not contain offensive, hateful, or adult content.
• You must adhere to Google’s content owners policy, AdSense program policies, and Google’s webmaster guidelines. Make sure your site is usable and free of malware, malicious redirects, phishing, and other practices that interfere with your use of the site.
• Avoid misleading headlines or buttons that could be misleading ads. For example, don’t say “Useful Links” on your site and don’t entice users to click on your ad.

In addition to the requirements above, there are some unofficial policies that can help you be accepted into AdSense.

For example, your site must be at least 6 months old and must have technical pages such as Privacy Policy and About Us. It is therefore a good idea to check these boxes before registering. How long does AdSense approval take?

AdSense approval period will vary. Anything between 24 hours and up to two weeks is an acceptable time window.

How much money do you make with Google AdSense?

Your AdSense earnings will depend heavily on your site area. For example, the most lucrative place in AdSense is insurance. The average CPC for car insurance in the United States is $ 85.61 (as of November 2021).

Insurance companies have a very high ROI (return on investment) and every advertiser has a long chance to end up as a trader.

How much does AdSense pay per click?

AdSense is a cost-per-click (CPC) platform. Therefore, your revenue per click will depend on many factors, such as the specific competition on your site, traffic volume, geolocation, ad placement, CTR (clickthrough rate), and so on.

In practice, the cost-per-click for most websites ranges from $ 0.20 to $ 15. To get an average estimate for your site, you can try the AdSense earnings calculator.

Will AdSense still be profitable in 2022?

For most new websites, AdSense can be one of the most affordable ways for us to start advertising. However, this is not the only and certainly not the best paying program for monetization.

For publishers with at least 100,000 monthly traffic, more advanced and useful monetization solutions (such as header bidding) are usually available on monetization platforms. These platforms often have value-added services such as ad recovery, technical support, and more advanced ad formats.

AdSense ad types

There are many types of Google AdSense ads. All ad units are responsive by default to suit different screen sizes and devices.

1. Image ads are standard banner ads that can contain text, images, and video. While they are standard responsive, the publisher can select a fixed-size ad unit for these ads. They are also consistent with the AMP site.

2. In-feed ads are native ads that appear in a feed (such as a list of articles) and look and feel similar to your site. They fit beautifully into the interior and are great for the user experience.

In addition, in-feed ads:

good for publishers with editorial / product lists;
suitable for monetization of additional advertising inventory;
very custom.
adsense feed reklama

3. The ads in the article are also in the form of native ads that appear between paragraphs of text on your site. They do not interfere with the natural flow of user reading and are tailored to work well on all aspects of the article.

Article ads are:

better for user experience compared to standard image ads;
good for mobile devices;
useful for sites with long content.
adsense in article advertising

Matching content

Matching Content is a Google AdSense content recommendation tool with the option to include ads. This allows publishers to promote additional pages on their website that are relevant to their readers. Relevant content only applies to sites with sufficient traffic and a certain number of unique pages (the number depends on the site).

5. AdSense for Custom Search ads
   If your site has a lot of content, you can add your own Google search engine and display ads in search results. When users search for something on your site and click on the ad, you get paid.

Additionally, you can customize the search results page by excluding specific webpages or changing the color scheme. How can you make money with Google AdSense?
Check the type of your site.

Some websites work better with Google AdSense than others. The types of websites that are most easily optimized and generate good traffic are:

• blogs;
• media sites;
• forums;
• social networks;
• online tools and games.

Do not provide click incentives. This means you don’t have to click on your own ads or ask others to. Google is very strict about ad performance inflation, and such practices can lead to the suspension of your AdSense account.

This can result in Google receiving a fine for two clicks, which can significantly reduce your revenue.

Create high quality content

High quality content that appeals to your audience is important. This is also the main aspect that determines the ranking of your site in search.

Structure your content according to the user’s intention and update it regularly. Also follow SEO best practices to bring organic traffic to your site.

Add ads.txt

Ads.txt, a.k.a. Authorized Digital Sellers, an IAB initiative that allows you to declare and authorized resellers of your advertising inventory. You can download the ads.txt file directly from your Google AdSense account.

Skipping or postponing this step may result in lost advertising revenue for a maximum of one month.

Mobile optimization

Mobile devices account for 55.07% of global web traffic in 2021. Because mobile friendliness is an official assessment factor, you need to find the best possible user experience for your mobile users. statcounter compares traffic from computers and mobile devices by year

Have a good user experience.
Rating algorithms like Core Web Vitals track the user experience of your site. To ensure that your website works properly, consider the following aspects:

Reply;

website loading speed;
wet;
navigation and tuning;
Web interface.

In addition, your ads should no longer contain your content.

bad ux vs good ux for example

Related article: How many ads should I place on my site? Use the best-performing ad placements.
Use placements and ad formats with high visibility ads that stay visible for longer periods of time, such as fixed placement ads.

Because Google pays for AdSense clicks, you can try high-click ad formats, such as inline ads (called “vignettes” in AdSense).

Conclusion

Starting with Google AdSense, there are no shortcuts to making a lot of money. You need to constantly test placement and ad formats, optimize your site, and most importantly, create high-quality content. We at eWeb Services believe that high quality content should be rewarded. Our solution will be even better than Google AdSense and can gain more publishers. After moving from Google AdSense to header bidding, some of our clients even saw a 300% increase in advertising revenue.

Register today and we will help you unleash your full monetization potential!