What is SEO and How does it work?

What is SEO? How does it work? Its types

If you want to know in detail about “What is SEO?” then you must read this article.

It is the desire of every blogger that whatever blog post he writes, more and more people should read it, a lot of traffic will come on it, so that the income also increases.

But the question comes from where will more traffic come?

So the answer is search engines

Because 90% of people use search engines to find anything on the Internet. And the most used search engine among them is Google.

Now just imagine that you have published some content in your blog or website, and if a person searches the information related to the same content on Google and the link of your website comes at the top of the result page, then what will happen?

Absolutely people will click on it… and the traffic will increase.

But the question still arises that how will this happen?

There are two ways to make this work:

• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)

Where SEM means paid marketing, we can advertise by paying money to Google. But SEO is such a way in which we can get traffic in an organic way without paying Google.

Today in this article we will talk only about SEO and know in detail what is SEO?

Before knowing about Search Engine Optimization, you should have knowledge about how search engine works, for which detailed article: What is a search engine? How many types are there? How does this work? Do read.

What is SEO – Contents

• What is SEO? What is Search Engine Optimization?
• Why is it important to rank on the first page in Google?
• Why is SEO important?
• How does SEO work?
• What are the types of SEO?
• What is On-Page SEO?
• Doing Keyword Research
• Creating Content
• Keyword Optimization
• What is Off-Page SEO?
• What is Technical SEO?
• Can you rank on Google without SEO?
• What are the types of SEO?
• Conclusion – What is SEO?

What is SEO? What is Search Engine Optimization?

The full form of SEO is “Search Engine Optimization”. This is a technique by which we can optimize the content of our website or blog and rank it on the top position for a keyword on the search engineSEO is a process by which we can optimize the content of our website / blog and bring it to the top of the search engine so that we can get maximum visitors.

To bring a blog or website to the first page in Google’s SERP (Search Engine Result Page), many things have to be taken care of and a lot of hard work has to be done.

For a new blogger, this process also takes time, so one has to be patient.

Why is it important to rank on the first page in Google?

Every blogger tries to make his blog post visible on the first page of Google. This is because most people prefer to visit the website that comes on the first page.

According to a research, about 94% of clicks come on the first page of Google.

In such a situation, every business also tries to come to the first page in the SERP so that it can overtake its competitor. That’s why it is important to have knowledge about what SEO is.

Why is SEO important?

If you do blogging, then you must know that millions of blog posts are published on the Internet every day, but only a few of them are able to rank in the top on search engines.

This is because the algorithm of search engines like Google checks many things before ranking and only then decides which post will rank on which keyword and in which position it will appear.

It is always the endeavor of Google that it should always show quality content on the first page, for this many ranking factors i.e. rules have been fixed.

Through Search Engine Optimization, we are able to follow these rules.

Suppose you are writing a post whose title is “What is search engine optimization?” Now you can find it by searching on Google…

SERP-SEO

You can see that the information related to that keyword is already present on 24,70,00,000 pages. Now leaving all these behind, if you want to come in the top, then this work is not possible without SEO.

Yes, you can also write articles on such keywords on which there is no competition, but if your article is not SEO optimized, then tomorrow someone else will overtake you by writing a post on the same topic. That is why it is very important to know what is SEO and use SEO techniques.

How does SEO work?

You have come to know the basic information of what is SEO, now you may have a question that how does SEO work? So to understand this, we have to understand the search engine, what type of content it shows at the top position in SERP?

Actually it is the endeavor of Google and other search engines to provide the most accurate and accurate information to their users.

For this, it searches websites related to that information and provides ranking on the basis of quality and credibility through its algorithm.

It is our endeavor through SEO techniques that we improve the quality and credibility of our website.

What are the types of SEO?

There are mainly 4 types of Search Engine Optimization:

• On-Page SEO
• Off-Page SEO
• Technical SEO

All three are very important for website ranking. Let us understand about them in a little detail:

What is On-Page SEO?
In On-Page SEO, we optimize the content of our website or blog.

This is a common way we optimize our blog posts.

For this we have to do mainly 3 things:

• Doing Keyword Research
• Creating Content
• Keyword Optimization
• Doing Keyword Research

Whenever we write an article on our blog, before that we find such keywords which are searched more on Google and can be ranked on it.

It is necessary to do this because if we write an article without keyword research, then there is very little chance of it being ranked.

There are many tools which are used for keyword research such as:

• Google Keyword Planner
• Ahref
• SEMrush
• Ubersuggest etc.

With the help of these tools, the traffic and competition of any keyword can be seen. Although it is not 100% accurate, but it can definitely be guessed.

To know more about Keyword, read this: What is Keyword? What is Keyword in Hindi? [Using it in SEO]

Creating Content

After getting the target keyword, the next step is to create content i.e. to write a post. While creating content, you have to take care of its quality, in it you have to put only those things that your audience wants to read.

Keyword Optimization

In this step, we have to put our target keywords in the right place so that our content gets optimized for those keywords. In this, we have to optimize by putting keywords in the title, heading, tags, URL structure etc. in the right way.

For more information about this read: What is On-Page SEO? How to do?

What is Off-Page SEO?

As the name suggests, in this we use some SEO techniques that support from outside to boost the ranking of our website.

That is, in off-page SEO, we do not have to make any changes inside our website.

Here we do some such work which increases the authority and reputation of our website. For this some things have to be done like this:

Creating Backlink: That is, getting a link from another website
Social Media Sharing: Sharing the link of your post on social media etc.
There are many ways to create backlink like: guest posting, social bookmarking etc. While creating a backlink, we should always keep in mind that the quality of the site on which we are creating the link should also be good, otherwise it can also have a negative effect.

Read in detail: What is Off Page SEO? How to do Off-page SEO?

What is Technical SEO?

Your website is good looking, you have put good content too but still you may need to optimize your site.

In Technical SEO, we work on the backend of the site and try to improve the user experience (UX). For this, we have to pay attention to some things given below:

Page speed: The loading speed of your blog/website should be good, otherwise the user will close your site and go somewhere else and this will give negative signal to Google, which can lead to down ranking. You can check site speed with Google Page Speed ​​Insights.

Mobile Friendly Site: Your site should be well visible on mobile, for this you should use responsive website theme.

Use HTTPs: This is a type of secure protocol, by default the site runs over HTTP which is not secure. For this you have to install SSL. You can read about this in detail in our other article “What is HTTPs”.
Robot.txt File: This is a type of file that contains some codes that tell the search engines which pages to crawl and which not to. This also requires careful attention.

So these were some points which need to be taken care of in technical seo.

Read:

• How to Build a Professional Blog Website Easily – Step by Step Guide
• How To Make Money From Google – Top 10 Ways
• Can you rank on Google without SEO?
• If you are writing an article on a topic that is completely new and there is a lack of content about it on the Internet, then your blog post can rank in search engines even without SEO.

What are the types of SEO?

There are mainly three types of SEO: On-page SEO, Off-page SEO and Technical SEO.

Conclusion – What is SEO?

You must have understood what SEO is. If you have a website or you are a blogger, then you have to learn SEO if you want to get free traffic from search engines on your site. Nowadays big companies spend a lot of money on SEO experts and digital marketing to boost the search ranking of their website. If you want to make a career in this field, then you have to learn all these techniques closely.