What is the importance of Keyword Analysis

Keyword research is the first step to creating an SEO campaign. It is the bread and butter of digital marketing and should be your number one priority.

If you’re learning about SEO and how to do digital marketing, surely keyword research is something you’ve read a lot about. But why do people talk about it so much? If you want to skip this step, don’t! Every time someone searches the Internet, they use keywords. The first part of our SEO guide will explain what exactly keywords are and why they need your full attention.

What is keyword research?

A keyword search corresponds to the words used by Internet users to find what they are looking for. If I’m looking for a new pair of sneakers, I might search for “women’s white sneakers” or “white women’s Nike sneakers”. These are keywords. Some long-tail keywords and some short-tail keywords.

If users are putting keywords into their devices, then keyword research is something companies need to do. Businesses need to do keyword research to find out what keywords their target audience is using. If you don’t know what people are looking for, how will they find you?

But it’s not just users searching for keywords. Google and other search engines will read your website content to find keywords and rank you for those terms. This is where SEO begins.

Why is keyword research so important?

Keyword research is about finding keywords for your business and understanding how you rank or might rank for those keywords on Google.

There are many reasons why keyword research should be at the forefront of a digital marketing campaign. Here are some of the most important reasons why:

Knowing your keywords helps you understand your brand and business. What are you selling? What is your service? If you don’t know, identifying keywords can help you figure out who you are.

Keyword research can give you important information, such as how you rank for keywords, which keywords are easy to rank for, and which keywords your competitors are ranking for. Keyword research can tell you what people are searching for, rather than what you think they are looking for.

Search engines can only rank your website if they know what your business is all about. Targeting keywords on different pages of your website means that Google can then rank you for those keywords.
Identify keywords to use in blogging and outreach that can drive traffic to your site. Keyword research is the starting point of any digital marketing campaign, but it should be an ongoing process. You should check your keywords regularly and find out how you rank compared to your competitors.

After researching your keywords, create content and pages that focus on those keywords. Combined with many other SEO strategies, this can help you rank and get people to find your site.

Are you ready for your keyword analysis?

Now that you understand the importance of keywords, you need to start researching and analyzing your keywords.